About

Dear Supporter,

We firmly believe that the quality of our future depends on our ability to mobilize and vote. This is what compelled us to start Voto Latino in 2004. Today, we exist as the country's leading organization in registering and engaging young Latino voters, but there's still a lot of work to be done.

Unemployment among Latinos is higher than the national average. More than 25% of our community live in poverty. Our family and friends continue to be deported at record numbers. Politicians neglect the Latino community, or worse, attack us by passing immigration laws that promote racial profiling. Texas and Florida, two states with the largest Latino populations, passed restrictive voting laws that intimidate people from going to the polls.

There's never been a more pivotal time for us to flex our collective power and move our country forward. Despite our economic difficulties and educational needs, Latinos profoundly believe in America. We're excited for the road ahead, and look forward to hearing your voices as part of the national conversation. The quality of our future depends on our ability to mobilize today.

Sí Se Puede,

Rosario Dawson
Co-Founder & Actor

Maria Teresa Kumar
Founding Executive Director

Founded in 2004, Voto Latino is a dynamic and growing non-partisan organization whose civic engagement campaigns have reached an estimated 55 million Latino households nationwide. United by the belief that Latino issues are American issues and American issues are Latino issues, Voto Latino is dedicated to bringing new and diverse voices into the political process by engaging youth, media, technology and celebrities to promote positive change.

Voto Latino has creatively and effectively used celebrity voices and the latest technology to register more than 120,000 young Latino voters, galvanize Latino youth and their families to be counted in the 2010 Census, and mobilize them to speak out and take action on policies impacting their lives.

Why it Matters

• There are roughly 9 million American Latino youth in the U.S., but only a small fraction vote.

• 50% of all eligible Latino voters are under 40 and 33% are between 18 and 34.

• By 2050, Latino youth are expected to comprise 29% of the U.S. youth population.

• 50,000 American Latinos turn 18 every month.

• 90% of American Latinos under 29 consume information in English.

• Latinos make up more than 10% of the electorate in 11: Arizona, California, Colorado, Connecticut, Florida, Idaho, New Jersey, New Mexico, New York, Nevada and Texas.